Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
If you sell courses online in India and you're paying anyone more than 5% total platform cost, you're being overcharged. Rigi takes ~15–25% in combined commission and transaction fees. Graphy takes 5–10% revenue share on top of a ₹25K–1L annual subscription. Classplus takes a subscription plus revenue share. Igniter's total take is 5% flat — that's it, no fixed fee, no tier, no upsell.
The real cost of 'creator' platforms
Creator platforms market themselves as free-to-start, but the actual take rate compounds through three silent fees:
Stack the three together and many Indian creators are handing over 15–30% of their course revenue to platform overhead. On a ₹10L/year course business, that's ₹1.5–3 lakh leaving your pocket every year for something Igniter does for ₹50,000.
Side-by-side
| Feature | Rigi | Graphy | Exly | Classplus | Igniter |
|---|---|---|---|---|---|
| Monthly / annual subscription | ₹25K–1L/yr | ₹12K–60K/yr | ₹15K–50K+/yr | ||
| Platform commission on sale | ~10–15% | 5–10% | Tiered | 3–10% | 5% |
| Additional transaction fee | ~2–3% | ~2% | ~2% | ~2% | Included in 5% |
| Effective take at ₹10L/yr revenue | ~₹1.5–2L | ~₹1.25–1.75L | ~₹1–1.5L | ~₹1.3–1.8L | ₹50,000 |
| Pay only when you sell | Partial | ||||
| No-card-needed signup | Trial only |
Why 5% works and anything higher doesn't
Indian course pricing is compressed. A UPSC foundation course sells at ₹3,000–₹8,000, not ₹30,000. A CA Inter paper sells at ₹5,000–₹12,000. A skills course on YouTube creator audience sells at ₹999–₹4,999. On that pricing, any platform take above 10% makes the business unviable after content production, marketing, and faculty costs.
Consider a realistic creator running a ₹2,999 course with 500 students/year — ₹15L in gross sales. At 15% platform take (typical Rigi-style combined), that's ₹2.25L gone. After content team (₹3L), faculty (₹4L), and marketing (₹2L), the creator keeps ₹3.75L. At 5% (Igniter), the creator keeps ₹5.25L — a 40% uplift in take-home for the same gross revenue.
This is why we chose 5% and capped it there: it's the highest rate at which Indian coaching and creator businesses remain financially healthy. Anything higher is platform rent extraction, not value exchange.
The 5% model
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Move to Igniter. 5% flat. no monthly fee. Zero contract. Your courses, your money.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Igniter charges a flat 5% on course sales. That's our entire take — no subscription, no setup, no per-student, no tier upsell, no transaction fee layered on top. Razorpay's own ~2% is passed through at cost, not marked up.
Rigi's effective take on paid content typically lands at 12–20% once platform commission, transaction fees, and withdrawal charges are counted. Igniter's 5% is fixed and visible on every invoice.
Graphy's 'low commission' comes with a ₹25,000+ annual subscription. On a ₹5L/year creator, that subscription alone is 5% of revenue, before you pay any per-sale commission. Igniter has no subscription.
No. 5% applies from your first sale of ₹99 to your thousandth sale of ₹50,000. No graduation tiers, no Platinum plan, no negotiation.
No — Razorpay's ~2% gateway fee is passed through at cost (you see it as a line item on each payout). Igniter's own take is 5%, total platform cost ~7% all-in, vs ~12–20% on Rigi/Exly/Graphy all-in.
Yes. You can bring your own Razorpay or Cashfree merchant account. In that case Igniter bills you its 5% directly; your payment-gateway fees settle directly into your bank, at your negotiated rate (typically 1.5–2%).
None. No video-storage overage, no per-student fee, no GST surcharge (GST is on top per regulation), no SMS/WhatsApp fee, no API call fee. The 5% is the whole number.
Your cost is ₹5 lakh (5%). Compared to ~₹12–20 lakh on Rigi/Graphy/Exly at that scale, you'd save ₹7–15 lakh/year. At crore-plus revenue we can also negotiate a custom enterprise rate — contact sales.
Explore more
Rigi takes 12–20% effective commission. Here's the flat-5% alternative.
Graphy layers commission on top of a ₹25K+ annual fee. Igniter has no fee.
Exly's tiered model effectively raises commission at low volumes.
Free website, app ₹9,999 once, ₹0 subscription, ₹0 to publish.
The full breakdown of who takes what.
12 platforms priced against each other.