Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
Graphy (by Unacademy) charges ₹25,000–1,00,000 per year as a subscription, plus a 5–10% transaction fee on every course sale, plus a one-time setup fee. Igniter gives you the same branded course app and website (website free, app ₹9,999 once) and a flat 5% only when a student actually pays. Here's the honest side-by-side.
Why switch
Graphy is a real product. Backed by Unacademy, it has polished course-creator workflows and decent video infrastructure. Creators come to Igniter from Graphy for three specific reasons, and all three are about economics:
One: the double charge. Graphy charges both an annual subscription (₹25K–1L) and a per-sale transaction fee (5–10%). So on a ₹10 lakh annual revenue business, you're paying ₹50K subscription + ₹50K–1L revenue share = ₹1–1.5 lakh to Graphy. On Igniter that same business pays ₹50K total (5% flat, no subscription).
Two: the setup fee. Graphy quotes a separate one-time setup/app-publishing fee that varies by deal — typically ₹10K–50K. Igniter charges free website, app ₹9,999 once. This is what shocks most switchers: they only learn about the setup fee after the sales call.
Three: coaching-institute features. Graphy is fundamentally a course-creator platform — excellent for a solo expert selling a Masterclass-style course. For coaching institutes with batches, sectional mock tests, All-India rank, doubt-clearing by subject, and faculty management, Graphy's tooling is thinner. Igniter is built from the ground up for both creators and coaching institutes.
Feature comparison
| Feature | Igniter | Graphy |
|---|---|---|
| Setup fee | ₹0 | Setup + app-publishing fee |
| Annual subscription | ₹0 | ₹24,999–₹99,999/yr |
| Revenue share on sales | 5% flat | 5–10% per sale |
| Contract lock-in | Month-to-month | Annual |
| Branded Android app | ||
| Custom website | ||
| Live HD classes | ||
| Mock tests with All-India rank | Limited | |
| DRM-protected video | ||
| AI doubt tutor | ||
| AI course generator | ||
| UPI + GST invoicing | ||
| Batch / faculty management | Basic | |
| Unlimited video storage | Tier-gated | |
| Free trial before contract | ||
| Self-serve launch in 60s |
Based on Graphy's public pricing page and creator community reports as of April 2026. Graphy contract terms vary by deal.
Price math
Concrete numbers for three common creator/institute sizes in India:
In every bracket Igniter is meaningfully cheaper, and critically Igniter's cost scales with revenue rather than charging you in months when you're not selling.
When Graphy wins
Graphy may be the right choice in a few specific situations:
For every coaching institute, multi-faculty academy, or creator who values predictable no-fixed-cost economics — Igniter is the clearer choice.
Graphy-cheaper pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Migrate to Igniter in under a week. Keep 95% of every sale. Zero subscription, zero contract.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Three main differences. (1) Pricing — Graphy charges ₹25K–1L/yr subscription + 5–10% per sale; Igniter charges a one-time ₹9,999 for the app (website free) + 5% flat. (2) Setup fee — Graphy adds a one-time app-publishing fee (₹10K–50K); Igniter's app fee is a one-time ₹9,999 with nothing recurring. (3) Contract — Graphy is annual; Igniter is month-to-month, cancel anytime. Igniter also has AI doubt tutor and AI course generator which Graphy does not.
Graphy plans start at ₹24,999/year and go up to ₹99,999/year based on features and student volume. On top of that, most contracts include a 5–10% transaction fee on every paid course sale, plus a one-time setup/app-publishing fee quoted per deal. So real annual cost for a mid-sized creator is typically ₹1–2 lakh.
For revenue under ₹2 crore/year, yes — meaningfully cheaper (typically 40–70% lower). Above ₹2 crore, Igniter and Graphy enterprise plans can approach parity, though Igniter still wins on no contract lock-in, no seat fees, and no minimum annual commitment.
Yes, and we do it for free. Export your courses, student list, sales history, and videos from Graphy; import into Igniter. Most creators complete migration in 3–7 days. Run both in parallel during transition if you want safety.
Yes for all core features: branded app, custom website, live classes, DRM video, course library, UPI/GST, coupons, student wallet. Plus AI features Graphy doesn't have: AI doubt tutor, AI course generator, AI landing page builder.
Both stream adaptive-bitrate HLS with DRM. In practical terms, video playback quality is comparable on both platforms. Igniter additionally offers 2G-friendly auto-fallback which matters for rural India.
Igniter is free to start — permanently. You don't pay anything until a student actually buys a course. So there's no 'trial' in the traditional sense; the whole product is website free forever unless you start making money, at which point we take 5%.
Free. Our team assigns an engineer to help you export from Graphy, re-upload videos with our auto-DRM, map your course catalog, and test the full student flow. Contact support once you sign up.
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