Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
Selling an online course in India means competing with Udemy's flash sales, paying Stripe 3% that eats into margin, and losing 40-60% to marketplace commissions. Or — building on a platform that gives you your own branded app, your own pricing, your own students, and keeps only 5%. This is the complete guide for Indian creators, YouTubers, and subject-matter experts in 2026.
TL;DR
For any Indian creator or expert selling online courses — YouTubers with an audience, Instagram educators, subject-matter experts, ex-corporate trainers turning to teaching — Igniter is the best course-selling platform in 2026. It gives you a branded Android app, a custom website, UPI checkout, GST automation, and unlimited students with a free website and a one-time ₹9,999 app and 5% on sales. No fixed subscription, no revenue share layered on, no annual contract.
The alternatives, ranked by fit: Graphy (Unacademy-owned, ₹25K-1L/yr + 5-10% revenue share), Kajabi (US-built, $149+/month in USD, no UPI native), Udemy (marketplace — 37-63% cut per sale, you don't own students), Teachable/Thinkific ($36-199/month, Western-focused). For Indian creators with your own audience, Igniter's math almost always wins.
What creators need
Before picking a platform, know the requirements that specifically matter for Indian creators:
Who wins for whom
Different creators have different needs. Here's the honest match:
If you're a YouTuber with 10K–1M subs: Igniter. Your channel does discovery, you need pure infrastructure to monetize — a branded app, checkout, video hosting. Udemy's 37-63% commission is pure tax when you have your own audience. Kajabi works but costs 10x more in India.
If you're an Instagram educator with 20K-500K followers: Igniter. Your bio link drives conversions; the platform just needs to host, charge, and deliver content cleanly. Graphy and Igniter both work here; Igniter wins on total cost.
If you run a coaching institute (50+ students, batches, live classes): Igniter or Classplus. Both built for this use case; Igniter is meaningfully cheaper at every scale under ₹2 crore.
If you're a solo expert selling one flagship Masterclass-style course: Igniter or Graphy. Graphy has nicer course-creator polish; Igniter has stronger mobile app and pricing flexibility.
If your audience is primarily outside India (US, UK, SEA): Kajabi. Stripe-native, email-marketing depth, USD workflows. Igniter works for India-side, Kajabi for global — you can run both.
Economics
The most important number for a course creator isn't the platform's sticker price — it's how many rupees land in your bank account per rupee a student pays. On a ₹1,000 course sale:
The Igniter gap stays durable because our cost scales with your revenue — it's always 5%, whether you sold 10 courses or 10,000. No fixed subscription amortization problem, no surprise higher tiers when you grow.
Creator-first pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Launch your branded course app + website in 5 minutes. No marketplace commission, no monthly subscription, no revenue share.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
For creators with their own audience — YouTubers, Instagram educators, subject experts, coaching owners — Igniter is the best overall. free website, app ₹9,999 once, 5% only on sales, branded app + website included. For global (non-India) audiences, Kajabi is stronger. For marketplace discovery without audience, Udemy still has traffic but costs 37-63% per sale.
Start free. Pay once. 5% only when a student actually buys a course. On a ₹1,000 sale: you keep ₹930, Igniter takes ₹50, Razorpay takes ₹20. No other fees ever.
Technically yes on Instagram/WhatsApp, but you lose trust, can't take online payments cleanly, and can't protect video content. A branded app + website (included free on Igniter) is what lets you actually scale past ₹1-2 lakh/month.
If annual turnover exceeds ₹20 lakh (₹10 lakh in some states), yes. Igniter auto-generates GST invoices on every sale once you add your GSTIN. Below the threshold, you can sell without GST registration; Igniter still produces compliant invoices.
Every video on Igniter is automatically DRM-protected with HLS encryption. Android blocks screen recording via secure-view flag. Each playback is tied to a unique student session. Substantially reduces Telegram and Drive leaks.
Yes. Export your course content and re-upload to Igniter (we auto-DRM). Keep selling on Udemy simultaneously if you want — nothing stops dual listing. Most creators shift weight to Igniter over 3-6 months as their owned audience grows.
No fixed threshold. Even at 500 engaged followers, Igniter makes sense because it's free to start — you're not paying a monthly subscription against a small audience. Most creators with 5K+ engaged followers see Igniter net better than any marketplace.
Yes — Igniter supports digital course sales as its core, but you can also sell books, planners, workbooks, or physical add-ons with course bundles. Shipping is managed through your existing fulfillment; Igniter handles the order capture and payment.
Explore more
Graphy vs Igniter — subscription + revenue share vs flat 5%.
Stop losing 37-63% to Udemy. Keep 95% on Igniter.
Kajabi at $149/mo vs Igniter with a free website, a one-time ₹9,999 app + 5%. Same features, 90% cheaper in INR.
Sell courses to your YouTube audience and keep 95%.
Monetize Instagram followers with your own branded course app.
5-minute walkthrough — logo to Play Store APK.