Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
Udemy takes 37–63% of every sale depending on traffic source, controls your pricing (slashed to ₹449 in flash sales), hides your students behind a marketplace, and never puts your name on the Play Store. Igniter flips all of that — your own branded app, your own website, your pricing, your students. 95% of every sale stays with you.
The Udemy tax
Udemy's revenue share looks simple on the surface, but the real cost is higher than most creators realize. Their Official Promotions Programme splits sales into three categories:
That means a ₹2,000 course you set on Udemy — Udemy's flash-sale algorithm often drops it to ₹449, then keeps 37-63% of that ₹449. Your final take on a "high-value ₹2,000 course" becomes ₹160-280. Do this math across 500 enrollments and the gap compounds: on Igniter that same 500 × ₹2,000 = ₹10 lakh revenue would leave you with ₹9.3 lakh (minus 2% Razorpay). On Udemy, ₹500 avg net × 500 = ₹2.5 lakh. The difference is ₹6.8 lakh to a single creator, every 500 enrollments.
What you lose
The commission is only one of four structural problems with building on Udemy:
You don't own the student. Udemy prohibits contacting your students outside the platform. No email list, no WhatsApp group, no direct push. When you launch course #2, you can't email your existing students. You have to buy them back through Udemy's ads, paying another round of commission.
You don't own the pricing. Udemy's marketplace is built on flash sales. ₹1,999 becomes ₹449 in the next site-wide sale. You can opt out, but opting out means virtually zero sales. The pricing lever — the most important lever in a course business — is not yours.
You don't own the brand. When a student installs an app, it says "Udemy". When they search Google, they find "Udemy - [your course]". Your name is a thumbnail. Your students remember Udemy, not you. That's a decade of brand equity you're donating.
You don't own the catalog design. Upsells, bundles, course sequencing, pricing tiers, launch campaigns — the entire commercial layer belongs to Udemy. You're a content supplier on their platform, not a business operator.
The Igniter model
Igniter is structurally the opposite of a marketplace:
The trade-off is real: Udemy gives you free marketplace discovery in exchange for the commission. Igniter gives you none of that — you bring your own audience (from YouTube, Instagram, WhatsApp, existing students). If you have any audience, Igniter is strictly better. If you have zero audience and want a marketplace to find you, Udemy's traffic is real and valuable.
Ideal fit
Come to Igniter if you match any of these:
Udemy-cheaper pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Launch your own branded app + website in 5 minutes. Keep 95% of every rupee your students pay you.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
For any creator with their own audience, yes — Udemy keeps 37-63% of every sale, controls your pricing, and hides your students. Igniter takes 5%, you keep pricing control, and own your student relationship. Udemy wins only if you have zero audience and want their marketplace to discover you.
It depends on the traffic source. Your own promotion link: 3% (you keep 97%). Organic Udemy traffic: 37% (you keep 63%). Udemy paid ads / featured placement: up to 63% (you keep 37%). Since Udemy slashes course prices to ₹449 in flash sales, net earnings for instructors on Udemy are typically ₹150-300 per sale regardless of list price.
Yes, nothing stops you. Many creators list their course on both — use Udemy for marketplace discovery, drive their own audience to Igniter for better margins. Over time, most shift weight toward Igniter as their owned audience grows.
Upload your videos to Igniter (we auto-DRM them), recreate your course structure, set your own price, and publish. Takes 3-6 hours for a full course. Then share the Igniter link with your Udemy students via your newsletter or Instagram.
Start on Igniter anyway — it's free website to launch, app ₹9,999 once. Build your audience on YouTube or Instagram. Sell via Igniter the moment you have 1,000+ engaged followers. You can sell side-by-side on Udemy if you want the marketplace traffic while you're still small.
Yes, 100%. You own the videos, the course structure, the student data, the sales. Igniter is infrastructure — we don't claim rights to your content.
5% on course sales + ~2% Razorpay gateway fee + 18% GST on our 5%. So on a ₹1,000 sale: you keep ₹930, we take ₹50, gateway ₹20. No other fees.
No. Unlike Udemy, we don't run a marketplace that sells students courses. We're pure infrastructure. Your branded app is yours; we don't send your students competing offers.
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