Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
Every 'low commission' course platform in India layers two or three fees on you. A monthly subscription. A revenue share per sale. A payment-gateway markup. By the time you do the math, 15–20% of your sales are gone. Igniter is a single number: 5% on real course sales, nothing else. If you sell, we charge 5%. If you don't, we charge ₹0.
The stacking problem
Here's a Graphy-style pricing structure that reads as "low commission" on the surface:
For a creator doing ₹10L in course sales, that's ₹25K (sub) + ₹50K (rev share) + ₹10K (gw) = ₹85,000 in platform cost — 8.5% of revenue. On Igniter, the same ₹10L creator pays ₹50,000 — 5% of revenue, flat.
Scale it up and the gap widens. A ₹30L creator pays Graphy ~₹2L total vs Igniter ₹1.5L. A ₹50L creator pays Graphy ~₹3L vs Igniter ₹2.5L. The revenue-share piece scales; the subscription piece is dead money. Igniter's structure eliminates the dead money entirely.
Side-by-side
| Feature | Graphy | Exly | Classplus | Thinkific | Igniter |
|---|---|---|---|---|---|
| Subscription | ₹25K–1L/yr | ₹12K–60K/yr | ₹15K–50K/yr | $49–199/mo | ₹0 |
| Revenue share per sale | 5–10% | Tiered | 3–10% | 0% (on paid tiers) | 5% |
| Payment gateway markup | ~1% | ~1% | ~1% | Stripe at ~3% | Pass-through |
| Platform transaction fee | Sometimes | Sometimes | Sometimes | ||
| Student cap / course cap | Tier-gated | Tier-gated | Tier-gated | Tier-gated | Unlimited |
| Effective total at ₹10L rev | ~₹75K–1.25L | ~₹60K–1L | ~₹60K–1L | ~$800–2400 + gw | ₹50K |
Who benefits most
The math shifts the most for creators whose revenue is either small-to-mid or highly seasonal. These are exactly the profiles that stacked-fee platforms penalise hardest:
One fee, visualised
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Move to Igniter's 5%-flat model. No stacking. No dead months.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
Revenue share is a per-sale percentage the platform deducts before you get paid. Stacked on top of subscription, it's paying rent twice — a fixed monthly floor AND a variable per-sale tax. Igniter collapses both into a single 5% number.
Yes. 5% on course sales is our total revenue. No setup, no monthly, no per-student, no tier upsell, no storage overage. Razorpay's own ~2% gateway fee is passed through at cost, not marked up.
Thinkific's 0% transaction fee only applies on their paid plans — $49–199/month ($600–2,400/year). For an Indian creator doing ₹5L, that subscription alone is 10–30% of revenue. Igniter's 5% with no subscription is cheaper at every revenue level under roughly $20K/year.
Razorpay charges ~2% per transaction directly to the merchant. On Igniter, this passes through to you at Razorpay's rate (you can even negotiate your own rate with Razorpay for volume). We do not mark it up.
No. 5% is the rate from ₹1 in sales to ₹10 crore in sales. At very high volumes (₹2 crore+/year), custom enterprise rates are negotiable downward — contact sales.
No — we don't offer a subscription-for-lower-commission swap. The 5% flat structure is deliberately simple: no creator should have to decide between subscription risk and sale risk.
No. Refunded sales are reversed — we refund our 5% too. You only pay 5% on net revenue that actually stays with you after refunds.
No. Free courses generate ₹0 in sale, so Igniter's 5% of ₹0 is ₹0. You can run as many free/promotional courses as you want with zero platform cost.
Explore more
The full breakdown of platform take rates across Rigi, Graphy, Exly.
Real cost comparison across 12 platforms.
Graphy layers 5–10% commission on a ₹25K annual subscription. Igniter is 5% flat.
Thinkific's 0% is tier-gated — full breakdown.
free website, app ₹9,999 once, ₹0 publish, ₹0 until you sell.
The full price spreadsheet across every platform.