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Institute playbook · 7-day launch

How to start an online coaching institute

From legal structure to first enrolled student — the 7-day checklist for starting an online coaching institute in India.

Launch your institute See what it costs

The 7-day checklist

Week 1 — from idea to first student

  • Day 1 — Legal. Register as proprietorship / LLP / Pvt Ltd. Get GSTN if you expect >₹20L turnover. Open a current account.
  • Day 2 — Brand. Pick a name, buy the domain, design a logo (or use an AI generator).
  • Day 3 — Tech. Sign up on Igniter, upload logo, generate branded APK. Set up custom domain.
  • Day 4 — Content. Add your first course module, upload video/PDFs, create 1 mock test.
  • Day 5 — Payments. Connect Razorpay. Set fee structure and GST settings.
  • Day 6 — Launch. Submit APK to Play Store. Publish website. Run a soft-launch discount.
  • Day 7 — Enrol. Share Play Store link via WhatsApp/Instagram to existing students.

What it costs

Realistic first-year budget

  • Legal + GST registration: ₹3,000–₹15,000 (one-time)
  • Domain + email: ₹1,000–₹3,000/year
  • Logo / branding: ₹0 (DIY) – ₹10,000 (designer)
  • Platform (Igniter): free website, app ₹9,999 once, 5% of actual sales
  • Marketing (Insta ads, YouTube): start with ₹5,000–₹25,000
  • Total first-year cost if you do ₹5L revenue: ~₹50,000 all-in.

Platform cost

Start free. Pay once. 5% only when a student pays.

Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.

Starter

₹0

Free forever

Go live today, on your own.

The foundation

5% platform fee, only on sales

  • Website on your own domain
  • Self-serve setup from the dashboard
  • Courses, live classes, tests & UPI checkout
  • Hosting, SSL & updates included
Start free

Plus

₹9,999

One-time fee for lifetime

Your academy in every student's pocket.

Everything in Starter, plus

5% platform fee, only on sales

  • Native Android app, template-based
  • Matching website template
  • Colours matched to your brand
  • Published on Google Play under your name
Pay now
Most popular

Pro

₹25,000

One-time fee

Built for you, not from a template.

Everything in Plus, plus

5% platform fee, only on sales

  • Android app
  • Custom-designed website
  • Landing pages for every course & batch
  • Set up end-to-end by the Igniter team
Pay now

Ultra

₹50,000

One-time fee

AI that knows your syllabus.

Everything in Pro, plus

4.5% platform fee, only on sales

  • AI-powered app & website
  • RAG pipeline trained on your notes & videos
  • AI course builder
  • AI doubt-solving tutor for students
Pay now

Enterprise

₹1L

+ GST

Scoped on a call

Scales with whatever you need.

Everything in Ultra, plus

4% platform fee, only on sales

  • Requirements defined on a call
  • Custom features & integrations
  • Dedicated onboarding & priority support
  • Price grows only with scope
Talk to us

Call +91 91137 82617

Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.

Only 4–5% when a student pays

5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.

UPI, cards & EMI checkout

Razorpay powered. GST invoices generated for you.

Your own domain

SSL, hosting and bandwidth included on every plan.

Your brand, your students

No marketplace in between. You own the relationship.

Real example · ₹1,000 course sold · Starter to Pro

You keep

₹930

Igniter fee

₹50

Razorpay / UPI

₹20

Start free — no credit card

Week 1 is all you need to go from zero to enrolled.

Your institute's own branded app, website, and payments — in 7 days.

Start this week

Free · No credit card · Live in minutes · Or book a 20-min guided demo

FAQ

Frequently asked questions

Do I need GST registration to start?

Only if you expect annual turnover above ₹20 lakh. Under that, you can operate without GST, though voluntary GST helps with B2B clients.

Do I need to be incorporated as a company?

Not mandatory. A sole proprietorship is fine for starting out. Upgrade to LLP or Pvt Ltd if you plan to raise capital or hire.

What about content — do I need pre-recorded lectures first?

Not mandatory. Many new institutes start with live classes only, then build a recorded library over time.

How much should I spend on marketing in month 1?

Start with ₹5K–15K split across Instagram + YouTube ads targeting your existing followers. Organic (sharing with current students) converts best in the first month.

Can I run my institute part-time while keeping a day job?

Yes. Many coaches run evening/weekend classes while employed. Igniter's admin works on mobile so you can manage between meetings.

What's the fastest way to get my first 100 students?

If you have existing students/followers, move them to your app with a 30–50% launch discount. If starting cold, pair a free seminar series (Instagram Live + YouTube) with a paid-course CTA.

Explore more

Related guides & comparisons

Starting Online Tutoring Business

The existing tutoring-specific guide.

How to Create Coaching App

The technology side of this guide.

Digitize Offline Coaching

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Coaching App Cost India

Detailed platform pricing.

Start Coaching in India (long guide)

The deeper strategic guide.

Free Coaching App Builder

Zero-cost starting platform.

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