Starter
₹0
Free forever
Go live today, on your own.
The foundation
5% platform fee, only on sales
- Website on your own domain
- Self-serve setup from the dashboard
- Courses, live classes, tests & UPI checkout
- Hosting, SSL & updates included
AppX is a technology-partner model — you describe what you want, their team builds it for you in 3–5 days, you pay a setup fee and an ongoing contract. Igniter is the opposite: self-serve, no sales call, no custom build. Upload logo, pick theme, generate APK, publish. Same core features (live classes, mock tests, DRM video, payments), available today, for free website, app ₹9,999 once.
Why coaches switch
AppX has built a legitimately successful business serving YouTube-channel educators and mid-to-large coaching institutes. Their technology is solid. But the service model has friction that doesn't fit every coach, and we've heard the same four patterns from people who moved:
Side-by-side
| Feature | AppX | Igniter |
|---|---|---|
| Model | Tech-partner / service | Self-serve SaaS |
| Time from signup to live app | 3–5 days | Same day |
| Requires sales call | ||
| Setup / build fee | Yes (custom quote) | ₹0 web · ₹9,999 app |
| Ongoing monthly / annual | Yes (custom quote) | ₹0 |
| Revenue share on course sales | Varies | 5% flat |
| Edit theme / branding yourself | Through AppX team | Instant, self-serve |
| Branded Android app on Play Store | ||
| Custom website | ||
| Live classes | ||
| Mock tests + rank | ||
| DRM video protection | ||
| AI doubt tutor | ||
| AI course generator | ||
| Unlimited video storage | Tier-gated |
When AppX is the better fit
There are cases where AppX's service model genuinely outperforms a self-serve tool, and we'd tell you to stay there:
For every other coach — solo YouTuber, mid-size coaching, JEE/NEET institute, CA coaching, UPSC foundation — self-serve wins on both speed and cost.
Migration
Our support engineers help with migration at no cost. Email support once you've signed up.
Pricing
Five plans, each built on the one before it. A free website you set up yourself, your own Android app for a single lifetime payment, and AI products on your syllabus when you are ready. Never a monthly fee — only 4–5% when a student pays you.
Starter
₹0
Free forever
Go live today, on your own.
5% platform fee, only on sales
Plus
₹9,999
One-time fee for lifetime
Your academy in every student's pocket.
5% platform fee, only on sales
Pro
₹25,000
One-time fee
Built for you, not from a template.
5% platform fee, only on sales
Ultra
₹50,000
One-time fee
AI that knows your syllabus.
4.5% platform fee, only on sales
Enterprise
₹1L
+ GSTScoped on a call
Scales with whatever you need.
4% platform fee, only on sales
Call +91 91137 82617
Plus, Pro and Ultra prices exclude GST — 18% GST is added when you need a GST invoice. Enterprise is always billed with GST. Questions on any plan? Call +91 91137 82617.
Only 4–5% when a student pays
5% on Starter to Pro, 4.5% on Ultra, 4% on Enterprise. Never a monthly fee; excludes the gateway.
UPI, cards & EMI checkout
Razorpay powered. GST invoices generated for you.
Your own domain
SSL, hosting and bandwidth included on every plan.
Your brand, your students
No marketplace in between. You own the relationship.
Real example · ₹1,000 course sold · Starter to Pro
You keep
₹930
Igniter fee
₹50
Razorpay / UPI
₹20
Self-serve signup. Branded APK in 5 minutes. No sales call. No monthly fee.
Free · No credit card · Live in minutes · Or book a 20-min guided demo
FAQ
AppX is a service-model tech partner: they build your app for you in 3–5 days based on a sales call and custom quote. Igniter is self-serve SaaS: you sign up, upload your logo, and a branded APK is ready in minutes — no sales call, no monthly fee, no custom build.
AppX can do deep custom engineering (proprietary integrations, unusual hardware, regulatory variants). Igniter gives you wide self-serve customisation (themes, features, payment, branding, landing pages, course structure) — which covers 95%+ of coaching use cases but not truly bespoke engineering.
Yes: branded app, website, live classes, mock tests with rank, DRM video, payments, doubt-clearing, parent dashboards, batch management. Plus features AppX doesn't ship: AI doubt tutor, AI course generator, and instant self-serve edits.
AppX is custom-quoted (typically a setup fee plus a recurring fee). Based on public reports, total year-1 cost for a ₹10L coaching often lands at ₹75K–1.5L. Igniter's total at ₹10L revenue is ₹50K — roughly 40–60% cheaper.
Yes. You can either publish a new Igniter-built listing and gradually migrate students, or push an app update to the existing listing (we'll handle the signing certificate migration). Your reviews stay.
Yes. Our team helps with data export (courses, students, sales), re-uploading videos with DRM, and parallel-run during transition. No migration fee.
AppX has human account managers for onboarding; Igniter is self-serve with email/chat support. If you specifically need an account manager visiting your office, AppX or a full-service agency is a better fit.
5 minutes for signup and APK generation. 1–2 hours to add your initial courses and set pricing. 12–24 hours for Play Store approval. Compared to AppX's 3–5 day typical timeline.
Explore more
The other big Indian coaching SaaS — how it compares.
Rigi vs Igniter — community-focused vs coaching-focused.
Graphy (by Unacademy) vs self-serve Igniter.
Direct comparison of the two big Indian coaching SaaS.
Step-by-step migration guide.
Self-serve walkthrough — no sales call.